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Sample numbers from a restaurant site a year after launch. Yours start the day your site goes live.

Your numbers · thebramblekitchen.co.uk

105 table bookings in the last 30 days, 7% more than the 30 days before. 1,253 people visited.

Updated today at 20:30 · Changes compare with the 30 days before

Visitors: 1,253up 6% on the 30 days before
Table bookings: 105up 7% on the 30 days before
Booking rate: 6%about the same, up 0.1 pts on the 30 days before
Time per visit: 1m 4sdown 7% on the 30 days before

Visitors over time

The busiest day was Fri 16 Oct, with 75 visitors. The markers along the bottom show work done on your site.

Visitors
The 30 days before
Table bookings
Work on your site

Visitors and table bookings by day
When	Visitors	The 30 days before	Table bookings	Work on the site
Thu 1 Oct	56	30	4
Fri 2 Oct	70	49	5
Sat 3 Oct	73	44	6
Sun 4 Oct	45	85	3
Mon 5 Oct	29	64	2
Tue 6 Oct	26	41	2
Wed 7 Oct	37	37	2
Thu 8 Oct	46	32	4
Fri 9 Oct	62	34	6
Sat 10 Oct	67	45	4
Sun 11 Oct	53	59	3	Approved: Christmas menu page
Mon 12 Oct	36	55	2
Tue 13 Oct	39	53	3
Wed 14 Oct	43	31	3
Thu 15 Oct	56	28	4
Fri 16 Oct	75	38	6
Sat 17 Oct	49	46	4
Sun 18 Oct	38	62	2
Mon 19 Oct	28	70	2
Tue 20 Oct	32	45	3
Wed 21 Oct	39	35	3
Thu 22 Oct	46	38	3
Fri 23 Oct	62	28	5
Sat 24 Oct	52	47	4	Change made: add the autumn set menu to the menu page
Sun 25 Oct	46	51	3
Mon 26 Oct	41	60	3
Tue 27 Oct	34	49	2
Wed 28 Oct	41	32	3
Thu 29 Oct	61	28	4
Today (so far)	58	39	5

Steps to a booking

34% reach the end

Where people drop out on the way, step by step.

The biggest drop is between “Saw the booking page” and “Started booking”: 136 of 303 stop there.

Steps to a booking: people at each step
Step	People	Carried on from the step before	Usual time from the step before
1. Saw the booking page	303
2. Started booking	167	55%	25s
3. Booked	102	61%	2m 17s

Of the 105 bookings in this period, 102 came through these steps. The rest came another way.

Table bookings

Bookings made on your site, and where those people came from.

102 people made 105 bookings. The busiest day was Friday.

By day of the week

Table bookings by day of the week
When	Table bookings
Monday	9
Tuesday	10
Wednesday	11
Thursday	19
Friday	27
Saturday	18
Sunday	11

Where they came from

Table bookings by where the person came from
	Bookings	Share
GoogleSearch	38	36%
Google MapsMaps	28	27%
Direct	15	14%
InstagramSocial media	11	10%
Email	4	3.8%
FacebookSocial media	2	1.9%

Enquiry inbox

3 new

Every form enquiry in one place, with where the person came from.

3 new enquiries waiting. Open one to read it, see where they came from and reply.

How people get in touch

Calls, emails, WhatsApp, directions and forms, counted separately.

Separate from table bookings: people tapped to call, email or ask the way, or sent the form, 64 times. The most used way: tapped to call.

How people get in touch: how many times each way of getting in touch was used
	Times	Share
Tapped to call	25	39%
Asked for directions	25	39%
Sent the form	6	9.4%
Tapped to email	6	9.4%
Opened WhatsApp	2	3.1%

Where visitors come from

Which places send you visitors, and which of them turn into customers.

Most visitors came from search (38%). Maps visitors turn into bookings most often: 1 in 8.

Where visitors come from: visitors and bookings by where they came from
	Visitors	Share	Bookings
	479	38%	39
	274	22%	14
Google Maps	232	19%	28
Direct	158	13%	15
	63	5%	4
Email	34	2.7%	4
AI assistantsChatGPT	13	1%	1

Direct means typed in, bookmarked, or tapped from an app or a message.

Campaigns

Ads, newsletters and tagged links, and what each one brought in.

Business profile brought in the most bookings: 10.

Campaigns: visitors and bookings by campaign
	Visitors	Share	Bookings
Bio linkInstagram post	117	51%	6
Business profileGoogle	81	36%	10
Monthly newsNewsletter email	30	13%	3

Pages

What people read, where they arrive and where they get in touch.

After the homepage, people read Today's menu most, and it's the page people most often booked after reading.

Pages: page views and bookings
	Views	Share	Bookings
Home	1,246	33%	13
Today's menu/menu	1,022	27%	9
Book a table/book	584	15%	65
Private dining/private-dining	203	5.3%	6
Find us/find-us	202	5.3%	4
Sunday lunch/sunday-lunch	184	4.8%	5
Our story/about	171	4.5%	1
Gift vouchers/gift-vouchers	94	2.5%	1

What changed after each update

Pick a piece of work on your site and compare the weeks before it with the weeks after.

Updates in the last 30 days

Table bookings stayed about the same after this went live: 3.3 a day before, 3.3 after.

Before: 13 Sept to 10 Oct · Since: 12 Oct to 29 Oct · The day it went live is left out.

28 days before
18 days since

Table bookings a day
About the same
Visitors a day
About the same
Booking rate
About the same

Christmas menu page: 28 days before and 18 days since, per day
Measure	28 days before	18 days since	Change
Table bookings a day	3.3	3.3	about the same
Visitors a day	46	45	about the same
Booking rate	6.3%	6.3%	about the same

2 other updates fall inside these weeks, so the numbers after mix them together.

Seasons, weather and holidays move these numbers too. This shows what happened after, not what caused it.

More you could track

Your site could count these too. Ask, and I'll set them up.

Products
Gift vouchers and anything else you sell online: what people look at and buy.

The Bramble Kitchen website

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